Loyalty programs are complex financial entities. Teams from many disciplines with competing goals need to collaborate to be successful and reach their end goals. Each team has a set of financial questions that need to be addressed to make progress.
Customer Financial Intelligence (CFI) is an analytical framework that gives these answers. CFI aligns the organization, positioning it to capitalize on more opportunities.
You get stronger relationships with customers, and more profit to the bottom line. Read more “Why You Need Customer Financial Intelligence”